Empowering coach education
I believe great coaches don’t just teach the game — they inspire it. My mission is to empower and support developing coaches through innovative resources and meaningful mentorship. With a passion for football and a background in education, I combine real-world coaching experience with modern learning principles to help coaches grow in confidence, connection, and impact — both on and off the field. When we develop better coaches, we build better players, stronger communities, and a brighter future for the game. ⚽
Easter Holidays Football Clinics
Shannon Beniston Coaching, in partnership with South Perth United, is excited to offer an Easter School Holiday Football Clinic focused on developing confident, creative, and skilful players.
Coaching resources and Products
Helping parents align with club values and create a positive environment.
Alignment is a cornerstone of effective coaching — in youth football, it’s not just about players, it’s about managing the expectations of parents. This guide gives coaches the tools to communicate clearly and create a supportive sideline environment.
📘 What’s Inside:
Clear rules and guidelines for parent behaviour and sideline etiquette
Tools to communicate expectations and responsibilities effectively
Guidance for fostering a positive, supportive environment that helps players develop
Strategies to align parents with the club’s values and coaching philosophy
🎯 Perfect for:
Youth coaches establishing boundaries and expectations with parents
Clubs promoting consistency and respect across all age groups
Parents wanting to actively support their child without interfering
This resource ensures coaches, players, and parents are aligned and focused on player development, making every session more productive and positive.
A complete guide to understanding, teaching, and inspiring true ball mastery.
Ball mastery has long been the cornerstone of great footballers — from the streets of São Paulo to the academies of Europe.
This comprehensive coaching resource dives deep into the art and science of ball mastery, exploring its history, evolution, and unmatched value in today’s modern game.
📘 Inside the Book:
Origins & Evolution
Explore where ball mastery began and how it shaped football’s greatest players
Understand how cultural styles and training philosophies influenced its development
Modern Context
Discover how top academies around the world continue to prioritise individual ball work
See how the focus has shifted from repetition to purposeful, game-relevant application
The Australian Opportunity
Uncover how coaches across Australia can better integrate ball mastery into their environments
Practical insights on delivering effective, engaging, and age-appropriate sessions
Benefits for the Modern Player
Develop confidence, creativity, and comfort on the ball
Foster decision-making, control under pressure, and technical precision
Bringing It to Life
Ready-to-use session plans and activity progressions
Real-world examples and reflective questions to guide your delivery
Frameworks that link individual skill work to team outcomes
🎯 Perfect for:
Coaches seeking to elevate technical standards in their players
Academies and clubs developing skill-based programs
Teachers and educators wanting a structured approach to technical football development
More than just drills — this is a deep dive into the why, how, and what of ball mastery, and how you can bring it to life in your own coaching environment.
Create adaptable, game-ready players through dynamic training design.
Turn every training session into a match-like experience with this innovative set of Football Coaching Cards — designed to connect technical skills with tactical understanding in real, game-relevant ways.
Each card provides clear Attacking and Defending instructions linked to a core Fundamental Skill such as:
1v1 (Attacking & Defending)
Running with the Ball (RWB)
Passing & Striking (P&S)
First Touch (FT)
🧠 How It Works:
Draw a card during training to introduce a new condition, challenge, or tactical rule
Apply it within small-sided games or conditioned practices to simulate real match scenarios
Encourage players to think, adapt, and problem-solve under pressure
⚙️ What’s Inside:
A full set of Attacking & Defending scenario cards
Easy-to-follow instructions and descriptions
Built-in links to technical fundamentals for layered learning
Ideas for progressions and coaching tips for each theme
🎯 Perfect for:
Coaches looking to add variety and challenge to their sessions
Teams wanting to improve game awareness and adaptability
Player development programs focused on decision-making and creativity
With every card, you’ll unlock a new way to bring the game to life in training — building versatile, intelligent players who can read, react, and thrive in any situation.
Who’s the real fan — and who’s the imposter?
Bring football banter and knowledge to life with this unique set of Football Imposter Game Cards — the ultimate mix of trivia, deception, and football culture.
Each deck includes 20 player cards, each featuring:
The player’s name, career history, and key stats
Subtle clues and fun facts to challenge even the biggest football fans
A range of difficulty levels from:
⚽ Icons – Legends everyone should know
🥶 Streets Won’t Forget – Cult heroes and hidden gems
🧠 Elite Ball Knowledge – The true test for football purists
🧩 How It Works:
Each player draws a card and keeps it secret. Going around the circle, everyone says one word or phrase to describe the player on their card.
Others must listen carefully and play along — but beware, one person is the Imposter trying to blend in without giving themselves away!
After a few rounds, the group must try to identify who the Imposter is before the big reveal — with forfeits added at the players’ discretion for an extra layer of fun and competition.
Perfect for pre-game banter, half-time entertainment, or fun learning sessions with young players.
🎯 Perfect for:
Friends and teammates looking for pre-match laughs
Kids learning football history in a fun, engaging way
Coaches and parents wanting to build passion for the game off the pitch
Whether you’re testing your mates, teaching your team, or just killing time before kick-off — these cards bring football culture, competition, and connection together in one clever, entertaining game.
Develop deeper self-awareness and elevate your coaching practice.
Great coaches don’t just plan and deliver — they reflect.
This curated set of Coach Reflection Templates is designed to help coaches analyse their sessions more effectively, encouraging honest self-assessment, critical thinking, and ongoing growth.
These are the same guiding questions and feedback cues I use when mentoring and observing coaches, now available as a practical tool to support independent reflection and professional development.
💭 What’s Inside:
A complete set of Coach Reflection Templates for post-session analysis
Templates that explore key coaching areas including:
Session design and flow
Communication and player engagement
Intervention timing and delivery
‘What Went Well’ & ‘Even Better If’ reflection
Session outcomes and success measures
Flexible format — use individually, in peer reviews, or as part of a mentoring program
🎯 Perfect for:
Coaches seeking to refine their delivery and decision-making
Clubs and academies aiming to embed reflective practice
Mentors and educators supporting developing coaches
Turn reflection into action — and transform every session into an opportunity for growth.
SB coaching Services
Elevate your coaching craft with expert, personalised insight.
Step beyond “running a session” and start mastering the art of coaching.
In this tailored observation experience, I’ll work alongside you before, during, and after your session to provide meaningful, practical feedback designed to enhance your delivery and player impact.
🔍 What’s Included:
Pre-Session Review
Feedback on your session design and structure
Assessment of activity layout, flow, and progression
Suggestions to align your plan with session goals
Live Observation
Objective analysis of your delivery in real time
Focus on key coaching elements: framing, interventions, language, presence, and timing
Post-Session Debrief
Constructive feedback on session execution and effectiveness
Reflection on what worked, what could improve, and how to evolve your practice
Clear, actionable takeaways to apply in your next session
💡 Perfect for:
Developing coaches wanting honest, experienced feedback
Clubs aiming to raise overall coaching standards
This isn’t just an observation — it’s a professional partnership focused on helping you become the best version of your coaching self.
Three sessions. One goal — your growth as a coach.
Coaching is a craft that evolves with reflection, feedback, and consistent refinement.
This mentoring package is designed to guide you through that journey — supporting your development over three structured session observations that build upon each other.
🧩 What’s Included:
Session 1 – Foundation & Awareness
Pre-session discussion and planning feedback
Live observation focused on session structure, flow, and communication
Post-session debrief highlighting strengths and key growth areas
Session 2 – Refinement & Application
Follow-up on previous goals and adjustments
Observation with focus on delivery, language, timing, and player engagement
Detailed feedback aimed at sharpening your on-field presence
Session 3 – Mastery & Progression
Observation to assess consistency and confidence
Focus on higher-level coaching elements: decision-making, adaptability, and environment creation
Final mentoring review with actionable strategies for ongoing development
🤝 Ongoing Support
Between each observation, you’ll receive check-ins and targeted advice to ensure progress is sustained and learning is applied effectively.
💬 Perfect for:
Developing coaches ready to invest in long-term growth
Clubs seeking structured mentorship for their coaching staff
Educators aiming to elevate their practice through guided reflection
This isn’t just feedback — it’s a journey of coaching evolution, supported by experienced, intentional mentoring every step of the way.
See it. Experience it. Understand the “why” behind great coaching.
Sometimes the best way to learn is to see it in action.
In this practical demonstration session, I’ll deliver a full coaching session on a topic of your choice — giving coaches the opportunity to observe, engage, and learn through real-time application and reflection.
🧭 What’s Included:
Pre-Session Briefing
Discussion with the coach/coaching group on the chosen topic
Walkthrough of the session objectives, structure, and design principles
Explanation of the “why” behind each activity and progression
Provision of a detailed session plan for future reference
Session Delivery
Full delivery of a live session for players, focusing on the selected theme
Coaches observe coaching behaviours, communication, and session flow in practice
Post-Session Debrief
Open discussion and feedback from observing coaches
Reflection on coaching decisions, player interactions, and learning outcomes
Key takeaways to support future session design and delivery
🎯 Perfect for:
Clubs seeking practical coach development opportunities
Coaching groups wanting to explore new methods and session ideas
Individual coaches looking to deepen their understanding through observation and discussion
This session is designed not just to show what effective coaching looks like — but to help you understand why it works, and how you can apply it in your own environment.